Value-Added Strategy
Competitive advantage and clear distinction from your competitors.
Nowadays, both national and international markets for capital goods are becoming increasingly tighter. This is why it is all the more important for suppliers to stand out from their competitors.
Thomas Burzler
In contrast to mere price marketing, value-added strategy leads to a more intensive and therefore more lasting and sustainable relationship between suppliers and customers. There is really no need to panic about today’s decreasing purchasing power and growing price consciousness. Instead, it is important to clearly demonstrate the added value of your products and services to your customers, and to skilfully distinguish yourself from your competitors.
This is exactly what this motivational speech is all about. On the one hand, you will receive the techniques and strategies that will help you show your customers the added value you can offer them. On the other hand, you will gain the self-confidence that will enable you to achieve these goals.
Your Topics:
- Basics of value-added strategy in national and international markets
- Better prices means higher profit
- Clearly-targeted strategies to help you achieve the prices and conditions you want
- Competitive advantage and clear distinction from your competitors with a value-added strategy
- “Best practice” from a variety of industries and sectors
- From the product features to real added value for the customer
- Negotiation tactics that help you use price negotiations to build up customer loyalty.
Interested? Then why not contact our team:
Phone: +49-(0)9071-705588-0
Fax: +49-(0)9071-705588-99
